Our Vision:	To be a market leader in providing integrated total quality and highest standard of insurance services in all areas of our work in order to uphold our status as one of the best service providers in the Insurance industry of Bangladesh.
Our Mission:	Our mission is to be the best performing insurance Company in the country providing high quality product and services backed by the latest technology and a team of highly motivated personnel.
Our Strategic Objectives:	To meet customers demand with the utmost care; To provide insurance protection to eligible property holders; To ensure maximum protection of shareholder’s investment; To provide secured employment environment; To develop corporate culture and promote good corporate governance; To maintain transparency in disclosures;
Our Values:	Highest priority to customer needs; High standards of public conduct; Transparency in operations; High standards of professional ethics;
Our Spirit:	We undertake our quest with the enthusiasm of entrepreneurs and excited by the constant search for innovation. We value performance achieved with integrity. We will attain success as a world class leader with each and every one of our people contributing with passion and an unmatched sense of integrity.
Our Strategy:	Our strategy is to build long term partnerships with the customers/clients. With their support, we aim to maximize the potential of our business through a combination of enhanced quality of service, creative marketing, competitive pricing and cost efficiency.
Our Commitment:	We Shall Act courteously, fairly and reasonably in all our dealings with the customers; Make sure all our Policy documents and claim procedures are clear and complete information is given about our products and services; Deal quickly and sympathetically with the grievances of the customers and resolve efficiently through nominated ‘Customer Service Officers’ in all Operating Branches; Respond to all commercially viable general insurance needs of the citizens to provide new covers; Continue to provide customized insurance products for the rural and particularly for the weaker sections of the society at affordable price; Continue to develop a dedicated, sensitized, empowered and professional workforce for efficient execution of roles assigned to them;